Stuck on You

Times of ups and downs are exactly why companies need to find ways to separate themselves from the rest of the pack.

Retzer said Western States one-ups the competition with its staff.

"We have a well-trained sales force that works one-to-one with customers to provide label and envelope solutions," he commented. "Our sales reps work with the sales reps and customer service personnel of our customers to help them find the right product for every application. We continually bring new ideas to printers and distributors with the goal of helping to improve their clients' business. In labels, that translates to better packaging, point of purchase or advertising options. It also gives us the opportunity to help the distributor provide the highly technical solution. Distributors appreciate working with us on specialty projects."

What sets Badger Tag & Label apart from competitors? Simple.

"[It] is our commitment to small town, Midwestern values," Horstmeier boasted. "We take customer care very seriously. On any given day that you call into our office, you will immediately be speaking to a live person who can take care of your needs at that time. Also, our management team is available at any time to help with more in-depth needs you may have. Because we are a custom manufacturer, we are always prepared to think outside the box to help you solve a problem you may be having with a tag or label. We will always give suggestions and work with the customer to develop the most useful tag or label at the best value."

Jacoby piggybacked on her response.

"As we know, tags and labels do have a price. However, there are many cases where using our products can in fact save money 
by streamlining an operation or process," 
he said.