marketing & sales: Listen and Learn

1. Ask your people. Conduct an informal survey among your organization. If you are a small to mid-sized organization, this might be done in person or over the telephone. For a larger organization, an intranet e-mail or hard copy survey generally works best. First, ask your employees what they think customers like best about the organization, or ask them to list three things they believe customers would identify as your organization's strengths. Next, ask for three things your employees believe your customers dislike about your company or wish your organization would improve.