Customized Business Models Empower Distributors
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Paul Keith agreed, and added that not owning any large manufacturing plants allows IBSA to adjust products as new technologies emerge, whereas the majors' long-term plans are put into place well in advance. He offered RFID (radio frequency identification) technology as an example. "There are deadlines now to implement bar code technology in hospital wristbands that is quickly becoming obsolete because of emerging RFID technology. Which way do you go? If you're guessing, you had better guess correctly," he said.
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