Customized Business Models Empower Distributors
In addition, the contributors cited differences in philosophy, ownership and sales associate compensation with the majors—as well as with each other. Here, the executive leaders offer some insights into their business plans and future goals.
Brand Recognition
With 650 franchise locations throughout North America, Proforma believes wholeheartedly in the independent distributor model, Greg Muzzillo explained—but, one that is empowered with all of the strength of joining together under a common brand name and common operating systems. "We do significant work, such as mailing campaigns, to create a brand for our franchise owners and their businesses," he said. "There is no upfront investment involved in being awarded a franchise, and 65 percent of those who join Proforma are referrals from current franchise owners."