Cut-Sheet Products Continue to Rise
Reid explained that integrated products eliminate matching errors and the need to maintain multiple product inventories. For small to medium-sized offices, which have more limited resources, pressure-seal mailers eliminate the need to manually fold documents and stuff envelopes. "These mailers get rid of the need for envelopes altogether," he said.
Reid added that pressure-seal cut-sheet mailers are yet another product growing in popularity in the short-run market due to the availability of low-cost folder/sealer equipment.
Integrated form/label and form/card products include packing lists with integrated shipping labels, parking decals, returned goods forms with a label, membership notices and ID cards, and promotional mailings with discount cards.
Pressure-seal mailers include payroll and accounts payable checks, marketing mailings, invoices and statements, school transcripts and grade reports.
While it's clear that smaller businesses are jumping on the cut-sheet bandwagon, distributors may be wondering from which markets they come. According to Reid, market opportunities are unlimited. "We sell to many distributors who are vertical market specialists," he said. "Some of those markets include financial, hospitality, educational, manufacturing and retail."
He added that many of those distributors have focused on developing software alliances with vertical market software companies whose software products require cut-sheet checks and forms. "Basically, any customer using a sheet-fed printer is a good prospect for cut-sheet products," said Reid.
According to Harmison, the automotive market is another place to solicit, as well as credit unions, which need customer statements, and the casino gaming industry. "The automotive market is heading more and more toward cut-sheets. I don't know what is driving that—perhaps new machines in dealerships," he said. "I do know that this market uses pre-collated cut-sheets to produce service invoices that are more easily distributed for accounting use."
He also noted that the gaming industry is a hot spot because many casinos are moving toward laser printer usage.