DataSource Launches MarketNow, Unveils Corporate Re-branding
DataSource Inc., Kansas City, has announced the launch of MarketNow, a comprehensive integrated marketing services solution. The company, which is now celebrating its 25th year, has also unveiled its new corporate identity with the promise to "Power Your Brand," reflecting enhanced services and recent organizational growth.
MarketNow is DataSource's end-to-end brand management program that leverages its industry expertise to streamline the process of developing and delivering multi-channel branded programs, campaigns and products to the local market. MarketNow combines the services and technology companies need to conceptualize, create and then distribute branded products for training, operations and marketing to the local level.
"We are known for the services and technologies we provide to improve the impact and effectiveness of brand delivery to the local level," said David Holland, president and CEO of DataSource. "We find efficiencies in the marketing and supply chain. With MarketNow, we provide a new framework for doing so, and are able to offer clients local multi-channel marketing execution and expanded technology and marketing services at a reduced cost that ultimately improves the bottom line."
DataSource provides brand supply chain and marketing solutions for some of the largest brands in the retail, health care, restaurant, automotive and financial industries.
MarketNow's introduction is the most recent development in the continued growth of DataSource. Acquisitions in St. Louis, Dallas and Houston and an increased focus on branded merchandise, marketing and technology services, has elevated the services offering. The new branding facilitates the integration of these acquisitions and service enhancements with a consistent, contemporary look that depicts the company's continued focus on client needs.
"We are excited about our fresh look and believe the new brand reflects our position in the marketplace and in the minds of our clients and industry analysts," said Holland. "We are proud of our heritage and excited about our future, and rebranding is a great way to talk about both."