executive perspectives: Designing Success
Trevor Gnesin, CEO of Logomark, Tustin, Calif., is a formidable presence in the boardroom. Some may describe him as "boisterous," but he prefers the term "passionate." So, who is the real Gnesin? More than just the driving force behind a hugely successful promotional products company, he is a man who cares about family, respect and the industry that made him.
Similar to the Logomark tagline, Gnesin is "different by design." He doesn't set goals—he goes for opportunities. He values a $50 order just as much as a $500,000 order. And when he is brainstorming the next-big-thing with employees, a visit from his two-year-old granddaughter can instantly melt his all-business disposition into the sweetest smile.
Originally a trained fashion buyer from South Africa, Gnesin dipped his feet into the entrepreneurial pool at the age of 19. He operated his own clothing manufacturing business, but eventually made the transition to corporate gifts after receiving many inquiries. Approximately 14 years later, he moved to the United States in 1993 where he was faced with an important decision: Which business was a more worthwhile investment? He chose corporate gifts, and the rest is history.
Here, Gnesin shares his thoughts on the industry and a little bit about himself.
Print+Promo (P+P): How does your company remain nimble and ahead of the curve?
Trevor Gnesin (TG): Logomark was one of the first companies in the industry to offer a full product line across the board. When I started in the industry 20 years ago, people used to specialize in one product sector. For example, there were strictly bag manufacturers, pen manufacturers, watch manufacturers, etc. Logomark, however, had a different vision. We put out a catalog for suppliers to give to clients that had products spanning across the board in virtually 90 percent of categories. In a way, this set the trend for a lot of companies.