executive perspectives: Designing Success
Tales from a top executive
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Logomark,<%2Fa>%20Tustin,%20Calif.,%20is%20a%20formidable%20presence%20in%20the%20boardroom.%20Some%20may describe%20him%20as%20"boisterous,"%20but%20he%20prefers%20the%20term%20"passionate."%20So,%20who%20is%20the%20real%20Gnesin%3F%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fdesigning-success-25051824%2F" target="_blank" class="email" data-post-id="2753" type="icon_link">
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Similar to the Logomark tagline, Gnesin is "different by design." He doesn't set goals—he goes for opportunities. He values a $50 order just as much as a $500,000 order. And when he is brainstorming the next-big-thing with employees, a visit from his two-year-old granddaughter can instantly melt his all-business disposition into the sweetest smile.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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