Leaders of the Pack
“VersaSeal has been, and continues to be, a growth product for us, and we believe this will continue in the future,” said Deanna Day, senior product manager. “PrintXcel had a number of successes during 2006, but realizing that we were the first to market this solution to our industry and that we have remained the leader for this period of time is very gratifying.”
When asked about strategic planning for 2007, Day said making distributors more aware of the company’s entire product line is a top priority. “We have other great products that haven’t received the same focus as our VersaSeal brand, such as our direct mail, process print and integrated products,” she explained. “Also, because of the partnership with our sister brand Wisco Envelope, we can truly provide a total mailing solution. Wisco Envelope’s conversion and four-color process capabilities allow us to create the perfect mail piece.”
Like all manufacturers, PrintXcel is adjusting to an ever-changing marketplace and capitalizing on the new opportunities this creates. “The industry is constantly evolving and that is exciting,” observed Day.
“Unfortunately, we also have to deal with, and adapt to, declining demand for traditional products which creates a vicious cycle of overcapacity and pricing pressures,” Day commented. “With that being said, we need to remind ourselves that this is still a huge marketplace, and our customers are still seeking solutions to their print distribution problems. Our expertise in developing and implementing solutions for our clients is how we remain successful.”