By Popular Vote
In addition, the products also have important features. For example, Frantzen noted that one of the most important features of its products is that Gill Studios is a union manufacturing facility.
"Many candidates show their support of unions by having the union bug printed on their materials," she said.
Selection and speed also are key when it comes to election materials, Kirkland explained.
"The varying demands of a campaign necessitate the availability of a variety of promotional products that can be delivered very quickly," Kirkland commented.
Elections can be very exciting for the print industry.
Special interest groups that are involved in the elections are an interesting aspect of elections in the printing industry, Frantzen noted.
"They are not necessarily affiliated with a specific candidate, but are spending money on political products to support their candidates," she remarked. All election years are good for sales, but presidential years provide the most income.
"The 2012 election year provides the printing industry with sales that might only come around every four years," Kirkland said. "In [presidential] election years, the products are in high demand and the industry thrives on the influx of orders."
Profit isn't the only advantage to working with campaigns.
"The size of the political market makes it very attractive," Frantzen said. "Also, in many cases, the race between candidates is very tight which makes it even more attractive for the need of products to help [them] brand themselves."
The only disadvantage to campaigns is that major ones come every four years, Kirkland noted. Otherwise, working with campaigns is very positive.
"Election campaigns order a variety of products in a short time and generally are simple 1-3 color labels," Kirkland commented. "The profit center on items of this nature is large."