The Wheels Didn’t Fall Off
This economic downturn was about money that stopped moving, uncertainty in the marketplace and the resulting drop in revenue and income for businesses and individuals. For promotional/specialty advertising it was not about a loss of confidence, the impact of ads delivered in this way or the high value of specialty advertising measured against every other media. Unlike banking, real estate and stock brokering, promotional advertising/specialty distributors and sales professionals do not have to rebuild consumer confidence in service and the products that carry advertising and marketing messages.
- Companies:
- Kaeser & Blair
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.