The Wheels Didn’t Fall Off

That's the good news. Fortunately, the bad news is also good news if you sell promotional advertising/specialties. Productivity, a word businesses throw around and government attempts to measure, is really nothing more than what a worker can accomplish in a specific period of time. As the economy contracted, employers reduced their staff and needed workers still there to pick up the slack. Some employers found that with a 20 percent reduction in customers' business and a 25 percent or more workforce reduction they still got the job done due to increased productivity from the remaining workers.