DFS Announces New Level of Free and Personalized Dealer Holiday Online Stores

Moving further into e-commerce—and in time for the approaching holiday sales cycle—DFS, Groton, Mass., announced the creation of free, fully personalized, easy-to-use holiday card websites for its dealers.

According to DFS President Fred Collins, the online stores are specially designed to minimize dealer time and effort while maximizing their revenues. “The storefronts are a huge asset for our dealers,” said Collins. “The design is impressive, making it incredibly easy for customers to use throughout the entire shopping and ordering process. Best of all, the dealer just has to approve a customer’s order. That’s it. We do the rest.”

Citing a recent study, Collins emphasized the need for well-designed digital commerce sites. “Seventy percent … 70 … of small online B-to-B businesses say they have lost a deal because customers had trouble ordering online. That’s a big problem we wanted to solve on behalf of our dealers. Every sale for them matters.”

Besides allowing dealers to brand the holiday card website as their own, the online store includes the selection of more than 400 cards and calendars in an array of styles and designs to meet a cross section of customer tastes and budgets.

Collins pointed out another critical feature is automatic inclusion of DFS promotional offers, in addition to having dealer flexibility to set their own promotions in their go-to-market strategy. “That same study found 35 percent of businesses blame their site’s inability to support promotional offers,” he said. “We solved that, too.”

For more information, call (800) 225-9528, or go to DFSonline.com/holiday to log in or register.