DFS Launches New Brand Positioning
Following extensive customer research and the development of new products and services, DFS, a trade printer for business products and services based in Groton, Mass., recently announced the company's new brand positioning.
Formerly known as The DFS Group, DFS's rebranding effort capitalizes on the company's mission to make it easier for DFS resellers to sell more products and services, as well as boost their overall value to customers. The company's new tagline is: "You. Unlimited."
"We talked to a lot of our existing and potential customers," said Fred Collins, president of DFS. "We were determined to find out what they needed to turn everyday challenges into potent growth opportunities, especially in today's environment. It was inspiring. We took that learning and are turning it into real, positive ideas that are already producing results for everyone."
Among the numerous high-value products and services DFS has already introduced is a new website, DFSfullcolor.com. Resellers have told DFS that DFSfullcolor.com advances the art of full-color marketing, and that they're impressed with the ease of ordering high-quality full-color materials at wholesale prices. DFS also recently launched Signature Packaging, a full-line of stylish, contemporary retail bags and accessories resellers can offer retail businesses.
These introductions were on the heels of other industry-leading product additions, such as High Security checks and an upcoming new online check payment option called eChecksPro. Next up will be a redesigned marketing portal, myDFShub.com, with sales and marketing tools that help resellers grow sales online and keep the DFS content on their websites fresh and compelling.
"'You. Unlimited' isn't just a promise to our dealers. It's our marching orders," Collins added.
For more information, call (800) 225-9528 or visit DFSonline.com.