Getting Personal
Sound familiar? It should; it's the same story that played out in the print world, only with conventional print methods instead of compact discs. And now? Digital is in, and it's benefitted the print industry during the recession.
Data Papers, a forms printer since 1969, began offering short-run digital print in 2009, and has gradually been adding more digital print options to keep up with the ever-shifting marketplace. "We have not seen a decline in demand for digital print during these difficult economic times," said Jerry Wertz, president and CEO of the Muncy, Pennsylvania-based company. "Actually, we have seen nice growth in our digital sales, as many customers are choosing shorter, more personalized marketing campaigns with personalized URLs (PURLs) or video rather than mass direct mail."
- Companies:
- Data Papers
- FormStore