Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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FormStore is so confident in PURLs as a marketing tool that the company has integrated them into its own sales kit, which includes samples and spec sheets from some of the company's core products. Edwards explained that adding a personalized URL to its promotional campaign mailer allowed FormStore to more easily convert direct mail recipients into qualified prospects and boost its customer base.
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- Companies:
- Data Papers
- FormStore
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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