Digital Print Management Issues

The first conversation should be with your staff. Discuss who has some knowledge and the desire to acquire more. Think about what you would like to accomplish, then develop a game plan, establishing dates for reaching goals, as well as identifying target customers who would be good prospects for the new services. Think about what are you looking to distribute, whether letters; direct mail; transactional print such as bills, statements and invoices; marketing materials; booklets/manuals; or imaged labels. In addition, are there vertical markets you have knowledge of and want to target?