What’s the Deal with Digital?
Experts explore areas where toner technology is making a strong impression
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These are a few emerging issues worth examining as digital printing continues to infiltrate the marketplace. Here, industry professionals offer tips and insights regarding the technology, as they look at how to sell it, where it’s growing and when to use it.
Sizzling Steak or Suffering Succotash
Some distributors are getting so caught up in selling the digital sizzle, they’re failing to serve any “steak” to customers, leaving them hungry for real, practical solutions to business challenges. In fact, Bill Doehler’s motto is, “Think not about everything possible with digital; think about specific digital solutions for particular business plans.”
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- Companies:
- Labels West
Maggie Dewitt
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