Ready, Aim, Fire!
Direct mail campaigns can target ideal markets with the right list
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The average success rate of direct mail is 2 percent for business-to-business, 2 percent for business-to-consumer and 1 percent to 2 percent for non-profit, according to Spicuzza. Therefore, when originating a direct mail campaign, don’t underestimate the role of mailing lists.
Starting from Scratch
There are many opportunities to generate a successful mailing list. Perhaps, the most obvious way for companies to begin the process is to evaluate their current customers. Customers have already purchased products in the past, and if their buying experience was positive, they will likely be repeat customers.
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