Know Your Audience
The print industry is no exception. This gem may sound familiar: "Our company follows a 'customer-centric' business model. No matter the request, we provide 'value-added solutions' by 'thinking outside of the box,' which makes it a 'win-win' situation for everyone."
By now everyone should be acquainted with the phrase: "cross-media campaign." In laymen's terms, a cross-media campaign delivers relevant content and a call to action through multiple channels (e.g., direct mail, PURLs, GURLs, QR Codes, the Web, social media, etc.) simultaneously as an integrated campaign. If properly planned and executed, the campaign can provide a company with an increased return on investment (ROI), more opportunities to interact with audiences, high response rates and the ability to view customer responses and create a database in real time.
- Companies:
- AccuLink