Know Your Audience
Direct mail can be a great conversation starter for cross-media campaigns
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Some pundits may view cross media as the latest fad, but others think it is the next generation in direct marketing. One side eventually will claim victory, but until then printers should seriously consider making this technique an integral part of their marketing efforts.
Getting Started
Campaigns vary in approach, but their ultimate success hinges on one important issue: strategy. Without a clear plan, companies will struggle to yield a positive ROI. There is no one-size-fits-all strategy, so it is important to ask certain questions before taking action.
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- Companies:
- AccuLink
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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