Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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To make matters worse, unlike the movies, there is no director to shout “Cut!” Unless we stay on top of paper disposal, we will soon be buried on the living room floor under mountains of mail. Legislators are responding to this problem with State Do Not Mail Registry Bills. According to the Direct Marketing Association, 2008 began with nine states creating bills to form state-run Do Not Mail registries. In addition, seven states carried over legislation from their sessions last year, with two states filing new bills at the beginning of their sessions.
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