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As people throughout the forms and labels world desperately try to figure out what the future holds for this maturing industry, attention has turned toward finding new products and services to take the place of older, more commodities-oriented offerings.
Direct mail products, with their ability to offer users significant savings over traditional stuffed envelopes, as well as a measurable response to marketing initiatives, have slowly expanded into the vacuum left by decreasing forms sales. To wit, direct mail sales now account for 5 percent of the BFL&S Top 100 Distributors' sales.
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