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Know Thy Supplier
Nesbit observed that while it's typically the end-user—perhaps working with an ad agency—who handles mailer copywriting, distributors will occasionally have to handle this aspect of a project, as well as layout and design elements. In addition to copywriting, SourceLink's creative services include 2-D and 3-D direct mail piece designs, with the 3-D mailer designs proving especially effective at generating high response rates. "Distributors who can assist with copy and design to improve response or reduce costs add value to the relationship and secure the customer," said Nesbit.
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