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Obviously, first-time direct mail customers will tend to require help in all facets of the job, and all three contributors strongly recommended partnering with an experienced, reputable supplier.
For example, Wertz stressed that "mail piece design is critical," and that distributor involvement in this area is a huge responsibility. "Chances of a successful campaign increase if the piece is uniquely designed and makes a stand-out impact. But, an improperly designed mailer can get held up in the postal system and can cost the customer major money in additional postage," he cautioned.
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