That's good news for distributors, with their expertise in printed products, although it can also mean a bit of a learning curve for those inexperienced with this niche.
Although invoices and marketing pieces may seem to dominate the mailbox, there are myriad reasons a company or organization may need to send a mailing, according to Lindsay Gray, vice president of Acculink, Greenville, N.C. "You've got to decide why you're calling on a customer [for direct mail]," Gray said. "You don't just go in and drop your business card and say, 'Call me the next time you need variable imaging.' Tax notices get handled totally differently than car promotions. Even within a business, different departments might be doing different mailings—soliciting for 401k plan employee participation, for instance, or loyalty mailings to current customers," he said.
- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray