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In many instances, the distributor has no control over the content or design of the printed pieces, but brings value to the mailing project with sourcing expertise, Simon said. "Distributors maintain databases indicating which manufacturers are best for the different elements of a mailing. They usually have a lot more knowledge than the direct mail house or the end-user," he said.
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- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray
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