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As stated by Greg Muzzillo, founder and CEO of Proforma, Cleveland, its the junk e-mail that drives him to welcome direct mail with open arms. "On a very micro level, I get a lot of junk e-mail, and I don't pay any attention to it," said Muzzillo. "Therefore, when I actually receive a real letter in the 'mail-mail', I do pay attention to it. I don't think direct mail is going away any time soon."
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