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Britt Brouse
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Collectively, the more than 20,000 U.S. new vehicle dealerships recorded in the study spend annually a total of 7.8 billion dollars on advertising, with each dealer spending an average of $37,029 or 10 percent of its advertising budget on direct mail alone. There is a need for direct mail services in the auto industry, and because car sales, and even leads, can still be hard to come by these days, dealers require more marketing services to retain current customers and find new prospects.
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Britt Brouse
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