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Britt Brouse
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Auto dealers’ foremost concern is a vendor’s credibility. “I think dealerships are very wary of direct mail vendors because there [are] a lot of mail houses out there, and some ... don’t stand by their word,” observed Peter Anastasiadis, vice president of Concept X Advertising, a full service ad agency for auto dealers based in Melville, N.Y. Samples, referrals and testimonials can help establish direct mail credibility. Anastasiadis also believed dealers are happy to work with local businesses and companies which are already trusted by industry insiders, or who have partnered with a dealer’s own advertising agency.
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Britt Brouse
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