Direct Mail Tuneup Gives Saturn of Greenville Better Lead Mileage
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A core dictum of direct marketing is to improve your offer when you want to improve response. And while Joe Spadaro, co-owner of Winterville, N.C., used car dealership Saturn of Greenville, embraced this proven advice when his campaigns' performance started to slip, he also trained a critical eye on his media choices.
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- Joe Spadaro
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Hallie Mummert
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