Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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The global conflagration underway is the inevitable outcome of these combined forces. Iconic brands have vanished. The financial systems of entire nations have been deeply strained. Millions are unemployed. More than a trillion dollars are flowing from governments worldwide into prostrate banks and insurance companies. For any American under the age of 80, the global severity of this downturn is a totally new and unnerving experience.
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Murray D. Martin
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