Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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Equally unprecedented are the economic implications for the direct mail industry. Banks and credit card companies have long been among the most prolific direct mailers, but have scaled back their operations as the economy has waned. Many other mailers are pulling back as well, evidence that economic conditions are curtailing marketing plans across a wide range of industries.
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Murray D. Martin
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