The Mythical Threat of Direct Sales
Why the danger of getting cut out by suppliers or customers is more fairy tale than fact
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While the Internet and supply-chain transparency are for the most part pretty great (being able to download any movie ever, knowing which overseas factories are responsible for packing gunpowder and live, sting-crazed hornets into children's lunchpails), there have been some downsides. Your great aunt Selba's constant Facebook posts about ferrets and their relation to the American political system for one, but also (and perhaps slightly more importantly) direct selling.
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Michael Cornnell
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