The Mythical Threat of Direct Sales
Why the danger of getting cut out by suppliers or customers is more fairy tale than fact
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It's always been an issue, but with the rise of the all-knowing information dispenser, "the Internet," direct selling has reached an all-time high. Once-exclusive suppliers and manufacturers can set up seemingly separate, direct-to-consumer wholesale webstores with minimum effort. And on the other side, once-loyal clients can now Google and LinkedIn their way to your supplier with approximately 45 minutes of research.
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Michael Cornnell
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