Discount Labels Begins 2014 With a New Logo and Look
Discount Labels will roll out a new company logo and brand identity system, beginning with the 2014 catalog that will be delivered to customers in the next few weeks. The new logo represents the most dramatic change in the company's visual identity since the early 1990s, and incorporates an updated version of the company's iconic label roll.
"Our new logo better communicates what we stand for today," said Mike Gore, general manager. "We're more modern and innovative than we've ever been, and we wanted our new logo to reflect that without losing the heritage aspect of our brand. On the one hand, we're coming up to our 50th anniversary and will celebrate everything our customers have come to know and expect from us. On the other hand, we are partnering with our most forward-thinking customers every day with our truly innovative label and flexible packaging solutions. The new logo reflects both of these aspects of our business."
Designed in-house, the logo and identity system uses visual cues and elements that connote the brand's strength and future focus such as a unique monogram logo that will be used on the company's Facebook page, and in other social and digital media applications.
About Discount Labels
Headquartered in New Albany, Ind., Discount Labels specializes in die-cut labels, premier labels, durable labels, variable data labels, printer labels, magnets, stamps and promotional products for every industry including automotive, construction, health care, manufacturing, restaurant and retail. Discount Labels sells through the largest authorized label distributor network in the U.S. and Canada. Eligible dealers are active in one of the following: printing, graphic arts, specialty advertising, business forms, packaging and shipping, signs, banners, trophies, rubber stamps or office products. For more information, visit www.discountlabels.com.