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Armed with dip dyes and rhinestones, the Ed Hardy line adds edge to an otherwise contained look. Nevertheless, the behind-the-scenes process of giving a basic T-shirt the “wow factor” isn’t always full of glitz and glam. After all, there is a method to the madness. And as novice distributors test the promotional product waters by shopping for dependable screen printers to decorate the number-one wearable in the industry, there is much to consider.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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