Achieving the Wow Factor

Tom Vann, founder and CEO of, Naperville, Illinois-based Target Graphics, recommended finding a screen print shop that will offer a tour since nothing can replace seeing something carried out firsthand. “Distributors always come out with a great appreciation for just how much goes into garment screen printing. I often tease that folks think printed T-shirts grow on the ‘T-shirt Tree’—alluding to the misinterpretation that printing T-shirts is quick and easy,” he said. “Certainly it is not rocket science, but it does involve a process.”