Distributors, It's Time to Go Postal

The biggest problem for distributors, according to Ed Gleiman, a Washington-based consultant to the Direct Marketing Association (DMA), New York, is that the rate increases have exceeded the rate of inflation. "It is troublesome for any businessperson to have one of his or her major costs of doing business go up. Postage has become an increasingly larger portion of total overall budgets in recent years," he said.