Vested Interest
Distributors must choose the right path to keep sales teams invested
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Maria Raha
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As two multimillion-dollar distributors, Glenwood, Minnesota’s American Solutions for Business (ASB) and Cleveland-based Proforma, are on alternate paths to incentivize their ranks—paths granting both companies tremendous success. Even so, Proforma’s founder and co-CEO Greg Muzzillo said: “Travel has a high[ly] perceived value because it incorporates luxury, relaxation and family time.” He also mentioned the popularity of “giveaway” incentive programs, including electronic prizes such as “laptops, iPods and stereos,” and a program offering the winning salesperson 30 seconds to grab what he or she can from warehouse shelves stacked with gifts.
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- Companies:
- American Solutions for Business
- Proforma
Maria Raha
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