Vested Interest
Distributors must choose the right path to keep sales teams invested
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Maria Raha
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Prizes and contests might push salespeople closer to their quotas, but ASB president and CEO Larry Zavadil believes the highest performance can be harnessed by offering employees a tangible stake in a company’s success. In lieu of dangling the cash carrot in exchange for a lucrative year, ASB has been 100 percent employee-owned since July 2000. And since its founding in 1981—then boasting a sales staff of three and revenue under $1 million—ASB is now an organization employing 550 sales associates, registering $249 million in 2006 sales. Company stock grew in value by 700 percent six years after Zavadil implemented his employee stock option plan (ESOP).
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- Companies:
- American Solutions for Business
- Proforma
Maria Raha
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