Distributors Raise the Bar
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"IBSA was designed to be a team effort, not a top-down corporate structure," said Paul Keith, president and CEO. "Whatever success we have at IBSA, it will come first to our suppliers and affiliates. Our job is to help them get what they want, and only if we do it well do we get what we want."
In just one year, IBSA moved from No. 4 to No. 1 on BFL&S' Top 100 list. "Our first year was more about organizing and planning," said Keith. "Establishing systems and processes that allow us to operate as an organization was more of the agenda the second year."
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