The Next Big Thing
A low participation rate offers another explanation for a decrease in sales volumes. Similar to the suppliers, some companies opted not to participate this time around—perhaps they were privately owned or simply hesitant to release any financial shortcomings.
Something interesting did happen with the individual product sectors. In last year's analysis, Print Professional anticipated a possible upset for business forms as promotional products and commercial printing inched closer to the defending champion. Our predictions came true. Business forms fell to third place with sales of $183.2 million—a major fall from $446.5 million in 2010. Commercial printing nabbed second place, with sales averaging at $236.8 million (2010: $295.2 million). Promotional products took top billing with sales totaling $261.9 million (2010: $285 million).
- Companies:
- WorkflowOne
- Places:
- Dayton, Ohio