Takin’ It Old School
So, what does this mean for distributors who sell to this niche market? Despite the increasing popularity of e-forms, profits still exist in paper forms, including accident reports, attendance forms, cafeteria forms, demerit slips, financial aid forms, labels (for file folders), mailers, newsletters and registration forms. But, closing a forms sale, with colleges in particular, requires more effort than guaranteed money makers, such as e-forms, because many large schools often have in-house print shops. In fact, out of 202 universities surveyed by In-Plant Graphics, a sister publication of BFL&S, 57 percent have insource printing. On the other hand, elementary and secondary schools have centralized purchasing and distribution of forms. Nevertheless, these institutions may lack the ability to produce promotional items, thus requiring them to go to an outside source, proving that distributors’ persistence and ingenuity influence success.
- Companies:
- Specialized Printed Forms