Distributors Stay Strong Despite a Weak Economy
While Proforma has not made any significant staff changes in the past 12 months, it continues to grow its programs and resources that are available to the members of its network. According to Greg and Vera Muzzillo, such resources include sales and marketing programs created through its multi-million dollar marketing fund, as well as targeted direct sales and marketing programs developed in partnership with its preferred suppliers.
"Owners also benefit from Proforma's free credit insurance that they receive on their sales," they said.
Proving the effectiveness of Proforma's structure, Greg and Vera reported that current member satisfaction with the programs and services of this network has resulted in the referral of more than 60 percent of the new members welcomed this year.
As for what is to come within the next year, Muzzillo said he is planning to add more than 200 new members in 2003 and exceed $300 million in system-wide sales.
"It is our plan to add more marketing programs and technology in order to help our owners more effectively, reach their dreams and increase the number of million-dollar offices in our network," he said. "Further, we look forward to having our first billion-dollar year in 2006."
By Sharon Cole
#3 American Solutions for Business, Glenwood, Minn.
It has always been about the American Dream for Larry Zavadil, president and CEO of Glenwood, Minnesota-based American Solutions for Business, formerly known as American Business Forms. He is passionate about creating opportunities, taking chances, making choices and, more importantly, helping others to do the same. And it's this spirit which has placed American as the third ranked distributor among the BFL&S' list of top 100 distributors.
Established as a regional company in 1981, American now has more than 400 sales associates throughout the United States and Puerto Rico. According to Zavadil, it is the optional Employee Stock Ownership Program (ESOP) established two years ago that has been instrumental in recruiting and retaining the company's unique sales force, which helps to keep American on top.