Rhapsody in Green
Distributorship Prograde is composing an eco-friendly business plan
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“We are relatively early on in the process,” said Dave Carlin, vice president and chief sales officer. “We started looking into FSC certification in October and made the decision to go ahead with the process in late November. It wasn’t a case of a large client telling us we needed to do it,” he continued. “We saw the market moving in this direction and knew clients would eventually request it, so we decided to be proactive. We saw an opportunity to do our share for the environment, [as well as] support our customers’ efforts, and weave this into our sales process for business development.”
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- People:
- Dave Carlin
- Places:
- Cincinnati
- Emeryville, Calif.
Maggie Dewitt
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