Changing Markets Drive Commercial Printing
Diversification is the key to continued industry growth and profitability
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www.rmfprinting.com<%2Fa>)%20began%20informing%20the%20distributor%20community%20that%20it%20had%20entered%20the%20commercial%20printing%20market.%20Fortunately,%20the%20company%20had%20space%20within%20its%20manufacturing%20environment%20to%20add%20up%20to%2012%20employees%20and%20the%20necessary%20equipment.%20A%20separate%20estimating%20software%20system%20was%20installed%20and%20some%20estimators%20with%20commercial%20printing%20backgrounds%20were%20hired%20due%20to%20the%20greater%20degree%20of%20involvement%20in%20knowing%20how%20the%20jobs%20were%20going%20to%20be%20set%20up%20and%20run.%20The%20work%20is%20rolling%20in%20steadily%20now.%20“Although%20our%20forms%20sales%20are%20still%20fairly%20strong,%20we%20saw%20an%20opportunity%20to%20expand%20our%20printing%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fdiversification-key-continued-industry-growth-profitability-34123%2F" target="_blank" class="email" data-post-id="564" type="icon_link">
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“Although our forms sales are still fairly strong, we saw an opportunity to expand our printing business in a changing market with the addition of equipment and personnel to provide commercial printing,” said vice president Dick Sander. “Distributors know RMF Printing Technologies as a business forms house, and so, except for an occasional inquiry, they haven’t been directly asking us to provide this type of printing. But, it’s interesting that the more we talked to distributors, the more we discovered that they either do sell commercial printing or they certainly have an interest in it.”
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Maggie Dewitt
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