Doing Double Duty
It's a label, it's a promotional item, it's-a static cling
By Carol Katarsky
Static cling labels are the Sybil of the forms industry. Luckily for distributors, the dual faces of static clings-whether as a plain jane label or a glam, full-color promotional product, are more prone to profit.
"Clings are growing in popularity," noted John Shanley, president of Labels West. "They're a bit of a fad, but I think a year from now, they'll still be 'in'." The Woodin-ville, Wash.-based manufacturer said he sells about $40,000 a month in static clings.
That this unique product will be around for a while isn't debatable. How those labels will be used is a different matter altogether.
"They make excellent devices for reminders. Common uses are window clings for automotive service reminders, where the cling can be placed on the inside of the windshield. Long-distance services use the labels in mailings. Customers can place the labels right on the phone as a handy reminder to use the access number," noted Shanley.
"Static cling labels can hold their charge for a long time, even if they are removed and reapplied frequently," he added. "They have the added advantage of not leaving any sticky residue."