Doing Double Duty
It's a label, it's a promotional item, it's-a static cling
By Carol Katarsky
Static cling labels are the Sybil of the forms industry. Luckily for distributors, the dual faces of static clings-whether as a plain jane label or a glam, full-color promotional product, are more prone to profit.
"Clings are growing in popularity," noted John Shanley, president of Labels West. "They're a bit of a fad, but I think a year from now, they'll still be 'in'." The Woodin-ville, Wash.-based manufacturer said he sells about $40,000 a month in static clings.