marketing & sales: Are You the Weakest Link?
Avoid asking the wrong sales questions
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1. "What are your needs?" Do you really think this question separates you from your competitor? This question makes you an order-taker, not a sales-maker.
2. "Are you the decision maker?" Although there is nothing technically wrong with this question, it usually results in a "yes" response. A more effective way to get this information is to ask, "Who else do you normally consult with on these types of decisions?"
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- Kelley Robertson
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