Rocky Road

Individual product sectors, on the other hand, saw a decline practically across the board. It is important to note, a significant amount of distributors opted not to release sales figures for these product sectors, which, of course, skews results.

Business forms still dominated as a whole with $558.5 million in sales (2008: $652 million), proving they aren't leaving the scene any time soon. Labels and tags sales averaged at $185.9 million (2008: $241 million); commercial print sales resulted in $368.2 million (2008: $378 million); digital print sales fell to $185.9 million (2008: $201 million); direct mail sales came in at $152.5 million (2008: $177 million); plastic products/cards comprised $15.1 million of sales (2008: $25 million); RFID sales—which did not include barcodes this year—were $114.8 million (2008: $126 million); and finally, the "other" category landed in at $250.2 million (2008: $329 million).